INDUSTRIAL BANK(SH:601166) Zhong Guo Jing Ji Wang·2025-09-15 08:58Core Viewpoint - The article emphasizes the importance of enhancing financial services to benefit the public, improve financial literacy, and strengthen risk prevention capabilities, highlighting the initiatives taken by Xiamen Branch of Industrial Bank to integrate financial services into daily life and promote inclusive finance [1][5]. Group 1: Financial Initiatives - The "Walk by the Sea, Enjoy Life" initiative combines urban culture, green travel, and financial benefits, offering citizens a unique experience that integrates ecology, health, culture, and smart financial services [2]. - Citizens can earn 150g of carbon credits for each check-in on the "Xingdong Shanhai" platform, with additional rewards for cumulative check-ins, which can be exchanged for WeChat discounts, promoting green travel [2][3]. - The initiative aims to embed financial services into everyday activities, providing tangible benefits while subtly enhancing financial literacy among participants [2]. Group 2: Youth Financial Education - The Xiamen Branch has developed a dual approach to financial education for youth, combining fixed educational bases with mobile services to effectively disseminate financial knowledge [3]. - A provincial financial education demonstration base was established, featuring advanced technology and interactive areas to present modern financial knowledge in an engaging manner [3]. - The "Mobile Service Vehicle" extends financial services to rural areas, schools, and communities, conducting outreach programs that have reached over 20,000 individuals, with a significant portion being youth [3]. Group 3: Financial Consumer Protection - In collaboration with local media, the Xiamen Branch has launched a financial consumer protection program titled "Financial Consumer Protection, Luh First," aimed at educating the public about financial risks and knowledge through engaging formats [4]. - The program utilizes various media platforms to reach a broader audience, ensuring that financial knowledge is accessible and understandable to the general public [4]. Group 4: Future Directions - The Xiamen Branch plans to continue deepening the integration of green finance, inclusive finance, and consumer protection education, aiming to make financial services more relatable and impactful for citizens [5]. - The focus is on enhancing the quality of life for residents and contributing to the development of a modern, high-quality international city in Xiamen through innovative financial products and services [5].