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2025,游戏股崛起了
3 6 Ke·2025-09-15 09:04

Core Insights - The gaming industry has experienced its best earnings season in recent years, with over 80% of 64 listed gaming companies reporting profits in the first half of the year [3][5] - Bilibili achieved profitability for the first time since its IPO, while Century Huatong's gaming revenue surpassed 10 billion RMB, leading to a nearly threefold increase in market value [1][5] Group 1: Overall Industry Performance - The total gaming revenue of 64 listed companies reached 235.6 billion RMB in H1, a year-on-year increase of 20.1%, while net profit totaled 137.8 billion RMB, up 27% [5][26] - The top 10 gaming companies saw significant revenue and profit growth, with Tencent and NetEase leading the way [6][48] - 48% of companies reported revenue growth, an increase from 36% in the previous year, while the number of companies with a revenue decline of over 50% dropped from 9% to 2% [6][16] Group 2: Notable Company Performances - Tencent's gaming revenue was 118.65 billion RMB, up 22.8%, with a net profit of 103.45 billion RMB, up 15.6% [6][48] - NetEase reported gaming revenue of 46.85 billion RMB, a 12.9% increase, and a net profit of 1.89 billion RMB, up 31.3% [6][48] - Century Huatong's gaming revenue reached 16.43 billion RMB, a 93.1% increase, with a net profit of 2.66 billion RMB, up 129.3% [6][48] Group 3: Growth Drivers - The growth in the gaming industry is attributed to successful new product launches and effective cost management strategies [30][41] - Companies like Tencent and NetEase have maintained strong performance through long-term product optimization and market expansion [33][34] - Cost control measures have been implemented across the industry, with many companies reducing R&D and marketing expenses while still achieving revenue growth [34][38] Group 4: Future Outlook - The industry is expected to continue its recovery, with many companies preparing for new product launches to sustain growth [47][48] - The overall positive performance in H1 indicates a broader recovery trend in the gaming sector, moving beyond the challenges faced in previous years [29][41]