Zhi Tong Cai Jing·2025-09-15 09:32Core Viewpoint - Fangzheng Securities reports that KEEP (03650) is focusing on profitability by actively shrinking its business and user base in the first half of 2025, with expectations for revenue stabilization and growth in the second half driven by AI and clothing categories [1] Group 1: Financial Performance - In the first half of 2025, KEEP achieved a turnaround in adjusted profit, moving from loss to profit [1] - The adjusted net profit forecast for 2025 and 2026 is estimated at 0.7 billion and 1.7 billion respectively [1] - The adjusted net profit margin is expected to improve to over 5% in the second half of 2025 [1] Group 2: Strategic Initiatives - The company is actively reducing inefficient operations, which is expected to lead to a return to growth in the second half of 2025 [1] - The launch of new clothing products on September 5, 2025, is anticipated to contribute positively to revenue [1] - The AI coaching feature is progressing well and is expected to contribute an incremental revenue of 2.3 billion with 1 million active users monthly in the following year [1]