“哈啰号”启航官宣，和祖国大好河山说 Hello

Group 1 - The core event is the "Hello Boat" cultural cruise along the Yangtze River, which aims to promote tourism and engage users through interactive light and art displays [1][4] - The cruise will cover over 2000 kilometers in approximately 20 days, connecting cities like Chongqing, Yichang, and Shanghai, and is part of the Hello Holiday Carnival [1][4] - The event encourages users to plan their trips in advance and participate in cultural tourism, enhancing the night economy and promoting local attractions [4][8] Group 2 - The "Hello Boat" serves as a mobile landmark for cultural tourism, featuring interactive installations and allowing users to share their hometown stories via the Hello App [4][5] - The initiative is part of Hello's broader strategy to integrate travel and cultural experiences, responding to increased travel demand during the National Day holiday [4][8] - Hello has launched various promotional activities, including discounts and incentives for car rentals and ride-sharing, to enhance user experience and meet diverse travel needs [10][11] Group 3 - The company aims to provide a seamless travel experience by offering a comprehensive range of services, including bike-sharing, ride-hailing, and car rentals, with over 800 million registered users [8][10] - Hello's marketing strategy focuses on user experience and creating real value, addressing the challenges of conventional internet marketing [10] - The anticipated demand for ride-sharing during the National Day period is expected to reach approximately 60 million orders, with the company investing 100 million yuan in incentives to promote shared rides [11]