聚焦年轻化、国际化 第二十三届中国国际酒业博览会新闻发布会在京举行

Group 1 - The 23rd China International Wine Expo will be held from October 17 to October 19, 2025, at the Wuhan International Expo Center, featuring over 20 high-profile and interactive events [1][3] - The expo will focus on the market transformation of the Chinese wine industry, consumer demand, and will include various activities to enhance consumer interaction [3] - The event will emphasize branding and internationalization, attracting numerous well-known domestic and international wine companies [3][4] Group 2 - The expo will launch a national rational drinking awareness week, marking it as the largest and most influential public welfare event in the domestic and international wine industry [3] - The current market trend shows that companies like Wuliangye, Shede Liquor, and Luzhou Laojiao are introducing lower-alcohol products to cater to younger consumers [3] - The expo will feature international exhibition areas from countries such as France, Italy, Spain, and others, highlighting the international aspect of the event [4]