西贝不懂公关?罗永浩必败无疑?

Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei highlights the tension in the restaurant industry regarding the perception of pre-prepared dishes and customer service standards [2][4][11] Group 1: Dispute Overview - Luo Yonghao criticized Xibei for being a pre-prepared food provider, calling it "disgusting," which provoked a strong response from Xibei's owner, Jia [2][4] - Jia initially acknowledged the issue but later labeled Luo as a "network black mouth" and "network black society," indicating a shift from conciliatory to confrontational [4][5] - Luo's intention to challenge Jia publicly through a live debate suggests a deepening conflict, with Luo seeking to clarify the implications of Jia's statements [5][7] Group 2: Industry Context - The restaurant industry is experiencing significant changes, with a notable decline in the number of chefs from 1.2 million in 2000 to 650,000 today, attributed to the rise of central kitchens and pre-prepared food [11][12] - The market for pre-prepared food is expanding rapidly, with 74,000 companies in the sector and over 9,500 new establishments this year, indicating a shift towards industrialization in the food service industry [12][15] - The industry's projected growth from 4.8 trillion yuan last year to over 10 trillion yuan next year reflects the increasing investment interest in standardized food preparation methods [11][15] Group 3: Consumer Perception - There is a disconnect between industry definitions of pre-prepared food and consumer perceptions, leading to potential reputational damage for Xibei despite its claims of offering semi-finished products [11][12] - The criticism faced by Luo Yonghao stems from his challenge to a significant number of stakeholders in the restaurant industry, which has led to increased backlash against him [9][11] - The support for Xibei from the restaurant sector is not only due to industry solidarity but also because Luo's comments threaten established business models and profit margins [11][12]