胖东来、阿那亚的营销，你为何学不会？

Core Viewpoint - The success of brands like Pang Dong Lai, Anaya, and Songzan in the retail and cultural tourism sectors is attributed to deeper underlying factors beyond just resources, location, and capital [1] Group 1 - The phenomenon of these brands becoming iconic is often linked to their marketing strategies and ability to create a social media presence [1] - There is a perception that their success is due to hard-to-access resources and capital [1] - The true reasons for their success lie in more profound aspects that are not immediately visible [1]