2 1 Shi Ji Jing Ji Bao Dao·2025-09-15 11:54Core Viewpoint - The stock price of Pop Mart (09992.HK) has experienced a significant decline, dropping 23.78% from its historical high of 339.8 HKD per share, resulting in a market capitalization loss exceeding 100 billion HKD [3]. Group 1: Stock Performance - On September 15, Pop Mart's stock price fell by 6.43% to close at 259 HKD per share, with an intraday drop of 8.96%, leading to a total market value of 347.8 billion HKD [1]. - Since reaching its peak, the stock has been on a downward trend, while the Hang Seng Index has increased by 2.16% during the same period [3]. Group 2: Analyst Ratings - Morgan Stanley downgraded Pop Mart's stock rating to "neutral," citing a lack of clear growth catalysts and unattractive current valuation levels [3]. Group 3: Product Demand and Sales - Recent product launches, such as the SKULLPANDA series, have not generated the expected consumer demand, with sales figures showing a significant drop compared to previous releases [4]. - The online sales of the new blind box experienced fluctuations, with initial sales of 93,000 units dropping to only 809 units shortly after, indicating potential high return rates [5]. - The launch of the popop gold jewelry series also failed to attract significant consumer interest, with no queues reported at retail locations [5]. Group 4: Market Trends and Consumer Sentiment - Data from second-hand trading platforms indicate a decline in the popularity of Pop Mart's IPs, with the average transaction price for Labubu series dropping from 1916 RMB to 1422 RMB [5]. - A significant portion of users on trading platforms believe prices will continue to decline, leading some resellers to pause their purchasing strategies [5]. - An economist noted that the stock price of collectible toy companies is closely tied to product market demand, emphasizing the importance of continuously producing new IPs to sustain market value [7].