全国“3·15金秋购物节”开启，覆盖中秋、国庆黄金消费期

Core Viewpoint - The "3·15 Golden Autumn Shopping Festival" is a public welfare event aimed at promoting consumption across China, running for 31 days and coinciding with key shopping periods like the Mid-Autumn Festival and National Day [1][2]. Group 1: Event Overview - The event is organized by the China Consumers Association and market regulatory bodies from Beijing, Tianjin, and Hebei, focusing on principles of integrity, quality, experience, and affordability [1]. - Unlike traditional promotional activities, this festival emphasizes quality and consumer trust rather than just discounts [1][2]. - The event will feature both online and offline components, with online activities starting on September 15, 2025, and offline promotions conducted by participating businesses under local consumer association supervision [2]. Group 2: Participation and Scale - This year's festival has significantly expanded, involving 14 major e-commerce platforms and leading enterprises across various sectors, including retail, dining, digital appliances, cultural tourism, and information communication [2][3]. - The event aims to meet diverse consumer needs and enhance the shopping experience by ensuring reliable products and services [1][2]. Group 3: Impact and Goals - The inaugural festival in 2024 generated a consumption boost of 7.538 billion yuan, benefiting 141 million consumers within just six days [3]. - The ongoing initiative seeks to further optimize the consumption environment and stimulate market vitality, with a focus on enhancing consumer satisfaction and trust in participating businesses [3].