可口可乐(KO.US)调整酒精饮料业务布局，瞄准增长新机遇

Core Viewpoint - Coca-Cola Company is making a strategic adjustment in its alcohol beverage segment by partnering with Sazerac to enhance the growth of its Red Tree Beverages subsidiary [1] Group 1: Partnership and Product Transition - Red Tree Beverages has entered into a new partnership with Sazerac, which will take over the production and distribution of "Fresca Mixed," the upcoming "Fresca Hard," and "Minute Maid Spiked" [1] - The brands were previously managed by Constellation Brands and will transition to Sazerac, positioning the private company as a key player in Coca-Cola's alcoholic ready-to-drink (RTD) product lineup [1] Group 2: Product Offerings - Red Tree Beverages offers a variety of ready-to-drink products, including vodka pink lemonade, fruit punch, lime margarita, and strawberry daiquiri, featuring both vodka and wine-based options [1] - Additionally, Red Tree Beverages has an authorized partnership with Molson Coors Beverage Company to manage the "Topo Chico Hard Seltzer" brand [1] Group 3: Market Outlook - Analysts predict that Red Tree Beverages is expected to achieve strong growth by 2026, driven by the ongoing expansion of the alcoholic ready-to-drink beverage category [2] - Coca-Cola Company's stock has increased by 9.2% year-to-date [2]