“鸡尾酒大王”想“套现”14.7亿

Core Viewpoint - The announcement from BaiRun Co., the parent company of RIO, indicates a significant share transfer involving its controlling shareholder Liu Xiaodong, who plans to transfer 63 million shares, representing 6.01% of the total share capital, to Liu Jianguo for a total consideration of 1.47 billion yuan, at a discounted price of 23.337 yuan per share [1][2][3]. Shareholder Changes - Before the transaction, Liu Xiaodong held 425,588,502 shares, accounting for 40.59% of the total share capital. After the transfer, he will hold approximately 362,588,502 shares, which is 34.97% of the total, remaining the largest shareholder and actual controller of the company [2][3]. - Liu Jianguo will acquire 63 million shares, making him a shareholder with over 5% ownership, specifically 6.01% of the total share capital [3]. Purpose of Share Transfer - The company stated that the purpose of this share transfer is to enrich the shareholder structure and introduce resources that promote the company's development. However, Liu Jianguo's professional background does not relate to the beverage or fast-moving consumer goods industry, suggesting this acquisition may be more of a financial investment [3][4]. Company Performance - BaiRun Co. remains the leading brand in the pre-mixed cocktail sector, with RIO being the top brand. However, the company has faced challenges, including a decline in revenue and profit. In the first half of the year, the company reported revenue of 1.489 billion yuan, a year-on-year decrease of 8.56%, marking the third consecutive year of revenue decline. The net profit attributable to shareholders was 389 million yuan, down 3.32% year-on-year [5][7]. - The company has reduced its sales expenses to 300 million yuan, a decrease of 24% year-on-year, indicating a shift in marketing strategy. The sales volume and production of alcoholic products have also seen double-digit declines, with inventory turnover days increasing from 313.6 days to 464.6 days [7]. - The company is facing significant challenges in the North China and Southwest markets, with revenues in these regions declining by 23% and 21.4% year-on-year, respectively [7].