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Core Insights - The event "Finding the Consumption Power of Time-honored Brands" focuses on how these brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4]. Group 1: Event Overview - The salon is part of the annual forum series by Deep Blue Think Tank, guided by the Beijing Municipal Bureau of Commerce and co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association [3]. - The Deep Blue Think Tank's Time-honored Brand Innovation Consumption Research Institute was officially established during the event, signing a strategic cooperation with Ningbo Bank Beijing Branch [3][10]. Group 2: Industry Development Goals - By 2025, the overall revenue or output value of Beijing's time-honored brands is expected to reach around 200 billion, with approximately 130 "Chinese Time-honored Brands" and 300 "Beijing Time-honored Brands" created [4]. - The plan includes building a museum for time-honored brands and ensuring over 90% of these brands have an online presence, with 70% engaging in live sales [4]. Group 3: Consumer Trends and Challenges - The consumption landscape is shifting, with Gen Z and young middle-class consumers becoming the main force, emphasizing quality, cultural identity, and experiential value [9]. - Challenges include transitioning from being a "internet celebrity" brand to a sustainable one, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [7]. Group 4: Innovation and Collaboration - The establishment of the Deep Blue Think Tank's research institute aims to explore innovative consumption scenarios and tap into the consumption potential of time-honored brands [12]. - Ningbo Bank's "Beautiful Life Platform" integrates financial services with lifestyle, creating a win-win ecosystem for consumers, businesses, and time-honored brands [22][25]. Group 5: Cultural and Experiential Integration - The integration of cultural and commercial elements through museums is seen as a way to enhance consumer engagement and brand storytelling [26][29]. - Time-honored brands are encouraged to balance tradition with innovation, creating products that resonate with modern consumer demands while preserving their cultural heritage [18][32].