LAO BAI GAN JIU(SH:600559) Cai Jing Wang·2025-09-15 12:46Core Viewpoint - The company anticipates improved market demand due to the upcoming Mid-Autumn Festival and National Day holidays, despite facing challenges in the Anhui market and overall industry competition [1][2]. Group 1: Market Demand and Strategy - The company is focusing on regional markets and enhancing banquet and business meal development to capture market opportunities during the festive season [1]. - Efforts are being made to strengthen core markets such as Hefei and Fuyang, increasing the coverage of terminal outlets [1]. - The company is leveraging digital marketing strategies, including private traffic pools (WeChat mini-programs and communities), to boost repurchase rates [1]. Group 2: Brand Influence and Financial Performance - The management highlighted that advertising on CCTV can effectively enhance brand influence and subsequently drive sales [2]. - The company is committed to improving product quality and brand influence while optimizing product structure and enhancing marketing efforts to boost operational performance and intrinsic value [2]. - The negative net cash flow from operating activities reported in the mid-year financials is attributed to reduced cash returns aimed at promoting healthy channel development [2]. Group 3: Shareholder Returns and Future Plans - The company emphasizes the importance of cash dividends for investors, balancing short-term benefits with long-term sustainable growth [2]. - Future plans regarding share buybacks or increases in dividend rates will be disclosed in accordance with relevant laws and regulations [2].