Sou Hu Cai Jing·2025-09-15 12:52Core Points - Xiaomi officially announced the launch of the Xiaomi 17 series, skipping the "16" model, to directly compete with Apple's iPhone 17 [9][19] - The Xiaomi 17 series includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all featuring the world's first Snapdragon 8 Gen 2 chip [21] - Xiaomi's president, Lu Weibing, emphasized the company's commitment to R&D, having invested over 100 billion RMB in the past five years and planning to invest 200 billion RMB in the next five years [9][21] Product Details - The Xiaomi 17 is positioned as an "all-around flagship," while the Pro Max is touted as Xiaomi's strongest imaging phone to date [9][21] - The series aims to showcase Xiaomi's self-developed technologies across performance, display, imaging, and system, without increasing prices [9][21] - The Xiaomi 17 series is set to launch with a focus on high-end market competition, directly challenging Apple's offerings [19][21] Market Strategy - Xiaomi's strategy reflects a shift from being perceived as a follower of Apple to a direct competitor, with Lu Weibing stating that the company is no longer just an "Apple follower" [9][12] - The launch coincides with Apple's announcement of the iPhone 17 series, indicating Xiaomi's intent to capture market share in the high-end segment [19][21] - Xiaomi's new operating system, Surge OS 3, was also released, emphasizing smoothness, privacy, and cross-ecosystem compatibility, particularly with Apple's ecosystem [15][17]