潮宏基递表港交所：毛利率最高的自营渠道营收占比持续下滑 股价年内已翻倍

Core Viewpoint - Chao Hong Ji (潮宏基) has submitted its IPO application to the Hong Kong Stock Exchange, aiming to enhance its global strategy and brand image while raising funds for overseas expansion and marketing initiatives [1][12]. Group 1: IPO and Strategic Goals - The company plans to use the proceeds from the IPO for overseas expansion, building new production bases, opening flagship stores in mainland China, marketing, and general corporate purposes [1]. - The exclusive sponsor for the IPO is CITIC Securities [1]. Group 2: Financial Performance - Chao Hong Ji's revenue for the reporting periods was approximately RMB 43.64 billion, RMB 58.36 billion, RMB 64.52 billion, and RMB 40.62 billion, with corresponding profits of RMB 2.05 billion, RMB 3.30 billion, RMB 1.69 billion, and RMB 3.33 billion, indicating a "revenue increase without profit increase" situation [12][14]. - The company has experienced a decline in the revenue contribution from its self-operated stores, which fell from 37.4% in 2022 to 27.3% in the first half of 2025, while the contribution from franchise networks increased from 32.5% to 54.6% during the same period [7][22]. Group 3: Market Position and Sales Channels - Chao Hong Ji holds a 1.4% market share in the mainland China's fashion jewelry market, ranking first among numerous jewelry companies [3]. - The company operates a total of 1,542 jewelry stores, including 201 self-operated stores and 1,337 franchise stores, with four overseas locations [5][9]. Group 4: Supply Chain and Inventory Risks - The company faces high supplier concentration, with the top five suppliers accounting for 71.7% to 83% of total procurement during the reporting periods [14]. - Gold constitutes a significant portion of the company's raw material costs, with procurement of gold accounting for 94.4% to 98.3% of total raw material purchases [14]. Group 5: Stock Performance and Shareholder Actions - Chao Hong Ji's stock price has doubled in 2023, with a cumulative increase of 165.43%, ranking second among peers [20][22]. - The second-largest shareholder, Dongguan Group, reduced its stake by 1% during July 2025 [22].