Apple(US:AAPL) Guo Ji Jin Rong Bao·2025-09-15 13:44Core Insights - Apple plans to launch 10 new products across various categories, including wearables, tablets, smart home devices, and professional displays, within the next 16 months, with half expected by the end of 2025 and the rest in early 2026 [1][3]. Product Launches - Five products are expected to debut by the end of this year, including the new M5 chip version of iPad Pro, M5 chip Vision Pro, AirTag 2, new Apple TV, and HomePod mini, with the new iPad Pro likely to be released in October [3]. - The new M5 chip is anticipated to enhance CPU and GPU performance compared to the M4 chip, and the iPad Pro will feature a new front camera design to improve video calls [3]. - The new MacBook products are expected to launch in Spring 2026, maintaining the current design but upgrading to the M5 chip for better AI acceleration, graphics performance, and battery efficiency [3]. Upcoming Devices - The iPhone 17e is set to launch in Spring 2024, featuring the A19 chip, and will be accompanied by a new Mac display and Smart Home Hub [4]. - Apple plans to enter the smart glasses market within the next 12 to 16 months, with a lightweight design that competes with Meta's Ray-Ban smart glasses, and aims to release a true AR glasses product by the end of 2026 [4][5]. Competitive Advantage - Apple has a natural advantage in the smart glasses market due to its ability to integrate smart hardware deeply into its ecosystem, enhancing compatibility with iOS features like Siri and health applications [5]. - The brand's strong reputation is expected to attract a wide potential customer base for its upcoming products [5].