Amazon(US:AMZN) Mei Ri Jing Ji Xin Wen·2025-09-15 14:09Core Insights - The demand for cross-border payments is increasing globally, driven by the rise of AI technology and the complexities faced by Chinese companies in overseas payment solutions [1][2] - PayerMax, a global fintech company, emphasizes a "simple to complex" approach in AI application for payment solutions, focusing on quick implementation of AI to address basic issues first [1][2] Company Overview - PayerMax was established in 2018 and is headquartered in Singapore, operating in over 150 countries and regions, supporting more than 600 payment methods and 70 currencies [1] - The company holds financial licenses and official certifications from regulatory bodies in multiple markets, including Singapore, UAE, Saudi Arabia, Thailand, Indonesia, the Philippines, and Hong Kong [1] AI Application and Challenges - Data quality is highlighted as a critical factor for AI success, with Eric Fu comparing AI to an engine that requires quality data as fuel [2][5] - PayerMax has identified four key AI application scenarios: payment success rate alerts, root cause analysis, customer operations, and internal operations, following a systematic review of business pain points [2][3] Efficiency Improvements - The collaboration with Amazon Web Services (AWS) has significantly improved operational efficiency, reducing the time spent on payment success rate alerts from 30 minutes per analysis to nearly automated processes, saving approximately 100 hours of labor weekly [4] - AI tools have enhanced the accuracy of payment monitoring, with Amazon Bedrock automating email reading and translation, thus improving both time efficiency and accuracy [4] Market Needs and Custom Solutions - PayerMax identifies two core payment needs among gaming companies: rapid market exposure for new game launches and optimization of payment channels to reduce costs and expand user coverage [6] - The company tailors payment solutions based on regional characteristics, with a focus on local wallet integration in Southeast Asia and card payment stability in Europe and the US [6] Future Directions in AI and Payments - The integration of AI in cross-border payments is expected to enhance risk control, personalized financial products, and operational efficiency through natural interaction methods [6] - The recent advancements in AI, particularly with the introduction of Amazon Bedrock, have prompted PayerMax to embrace AI more fully, ensuring compliance and cost-effectiveness in their operations [6]