Core Viewpoint - The company, Kefu Medical Technology Co., Ltd., is aiming for a dual listing on the Hong Kong Stock Exchange, leveraging its strong performance in the home medical device sector, while also facing challenges in maintaining growth and profitability [1][2]. Company Overview - Kefu Medical, known for its "Beibeijia" posture correction brand, has transformed from a small company in Changsha, Hunan, into a leading player in the home medical device market over the past 20 years [3]. - The company started with basic medical products and strategically integrated the Beibeijia brand, revitalizing it through technological upgrades and channel innovations [3][4]. Financial Performance - Kefu Medical's revenue for 2022 was approximately 2.98 billion RMB, with a slight decline to 2.85 billion RMB in 2023, followed by a recovery to 2.98 billion RMB in 2024 [9][10]. - The company reported a net profit of 302 million RMB in 2022, which decreased to 253 million RMB in 2023 but rebounded to 312 million RMB in 2024, indicating a volatile yet improving profitability trend [12][14]. Product Segmentation - The rehabilitation aids segment has shown significant growth, with revenue increasing from 526 million RMB in 2022 to 1.04 billion RMB in 2024, making it the largest revenue source for the company [10][12]. - In contrast, health monitoring and respiratory support products experienced a decline in revenue, with a drop of 16.7% and 41.35% respectively in 2024, attributed to post-pandemic normalization and increased competition [12][14]. Sales Channels - Kefu Medical has established a strong online presence, achieving 19.90 billion RMB in online sales in 2024, a year-on-year increase of 8.94%, while offline sales showed signs of recovery with 8.51 billion RMB in 2024 [18][19]. - The company is also expanding its international footprint, with overseas revenue growing over 200% in 2025, although it still represents a small portion of total revenue [19][20]. Challenges and Strategic Focus - The company faces challenges in balancing short-term gains from established products like Beibeijia with long-term investments in innovation [20]. - High sales expenses, which reached 9.73 billion RMB in 2024, are a concern, as they significantly impact net profit margins despite rising gross margins [14][15].
“背背佳”要带母公司勇闯港股