全球品牌经济新航向：2025第四届全球品牌经济大会引领时代风潮

Group 1 - The conference theme "Towards the Far, the Deep, and the Integrated" reflects the new paradigm of brand development in the post-pandemic era, emphasizing the transformation of global economic relations and brand strategies [1][6] - "Towards the Far" signifies a global perspective and long-term vision for brands, focusing on sustainable growth and mutually beneficial cooperation in a complex international environment [4][6] - "Towards the Deep" highlights the importance of core brand development, emphasizing product strength, supply chain resilience, and corporate culture as essential for competitive advantage [4][6] Group 2 - "Towards the Integrated" represents a trend of fusion and collaboration, where digital technology and the real economy merge, promoting sustainable development and local innovation [4][5] - The shift from a unipolar to a multipolar globalization model is evident, with brands engaging in deep cooperation and bilateral interactions based on shared interests [6][8] - Sustainability has transitioned from a bonus to a hard standard for market entry, with environmental, social, and governance factors becoming core competitive advantages for brands [6][7] Group 3 - Technology is identified as a key driver of brand innovation, with trust being a foundational element, as transparency and compliance enhance brand credibility [7][8] - The successful integration of traditional brands with modern cultural narratives signifies a rise in cultural confidence and brand storytelling capabilities [7][8] - The establishment of think tanks and platforms is crucial for providing decision-making support and fostering high-level cooperation in uncertain environments [7][8] Group 4 - The conference provided a high-level international dialogue platform, showcasing practical case studies that offer clear roadmaps and collaboration opportunities for global brands, particularly Chinese brands [8][9] - Chinese brands are encouraged to move beyond "cost-performance" labels to embrace "value innovation," focusing on compliance and localization as critical strategies for international expansion [8][9] - The path to global brand development is fraught with challenges, including geopolitical risks and trade protectionism, necessitating a balance between global vision and local insight [8][9]