宗馥莉冒险扶正“娃小宗”

Core Viewpoint - Wahaha Group has announced the launch of a new brand "Wah Xiaozong" starting from the 2026 sales year, due to compliance issues surrounding the use of the "Wahaha" trademark, which has a brand value of 91.187 billion yuan [1][3][4] Brand Change - The decision to switch to "Wah Xiaozong" is aimed at maintaining compliance with trademark usage, as the "Wahaha" trademark has faced legal risks due to unresolved historical issues [3][4] - The new brand will cover existing product categories and expand into new ones, including beer, as registered under the "Wah Xiaozong" trademark [4] Shareholder Dynamics - The complex shareholding structure of Wahaha Group involves three parties: Hangzhou Shangcheng Cultural Tourism Investment Holding Group (46%), Zong Fuli (29.4%), and the employee shareholding committee (24.6%), which limits Zong Fuli's control over trademark usage [5][6] - Internal conflicts among shareholders have led to the decision to rebrand, as Zong Fuli has faced challenges in managing the company since the passing of the founder [6][7] Legal Risks - The legal risks associated with the use of the "Wahaha" trademark have become apparent since Zong Fuli took over, as the macro beverage group operates under a separate entity, Macro Beverage Group, which has no direct equity ties to Wahaha Group [8][9] - Unauthorized use of the "Wahaha" trademark by Macro Beverage Group could lead to trademark infringement claims, as they lack the necessary authorization from Wahaha Group [9]