“出圈”好房子，撬动闵行楼市

Core Viewpoint - The concept of "good housing" has been officially included in the government work report, emphasizing the need for high-quality living standards and the launch of a nationwide housing upgrade initiative [2] Group 1: Market Demand and Sales Performance - In the first half of the year, new home sales in Minhang reached 946,000 square meters, an increase of 12.8%, accounting for 10% of the city's total [2] - The Poly Haishangyin project in Minhang sold out its first batch of homes within one hour, indicating strong demand for quality residential properties in Shanghai [2] - The An Gao Shunlongyuan project achieved sales of over 3.5 billion yuan from November 2024 to March 2025, with 1.68 billion yuan in sales recorded on May 10 during its third launch [6] Group 2: Quality Standards and Innovations - The Ministry of Housing and Urban-Rural Development has released national standards for residential projects, defining the baseline for "good housing" [3] - Many real estate projects in Minhang are not only meeting but exceeding these standards, enhancing living experiences with features like higher ceiling heights and improved sound insulation [3][5] - The Xiangyu Tianchen Yasu project emphasizes the concept of "one lifetime home," focusing on meeting the diverse needs of families across different life stages [15][21] Group 3: Community and Lifestyle Integration - The Shangfang Shangwan Linyu project integrates urban convenience with a pastoral lifestyle, featuring a 15-minute living circle and ecological parks [13] - The community design includes ample storage space and thoughtful planning for vehicle and pedestrian separation, enhancing overall living comfort [5] - The property management services are increasingly important to consumers, with initiatives like after-school programs for children being introduced to meet community needs [21]