Group 1: Macro Policy - The State Council has approved the Longzhutan area as a pilot for comprehensive reform in market-oriented allocation of factors, which will inject strong momentum into Changsha's technological innovation and industrial upgrading, further consolidating its position as a regional development engine [3][5][4] - The pilot program will be implemented over the next two years and includes cities such as Beijing's sub-center, Suzhou, Hangzhou, and the Guangdong-Hong Kong-Macao Greater Bay Area [3] Group 2: Real Estate Regulation - Changsha is following the trend of new residential regulations by standardizing the promotion of "usable area" to avoid misleading consumers, responding to national regulatory trends [5][6] - The Changsha Real Estate Trading Industry Association has noted instances of exaggerated or false advertising regarding "usable area," which can mislead market expectations and lead to transaction disputes [5][6] - The tightening of regulations is seen as a push for the market to return to the essence of housing as a place to live, emphasizing comprehensive performance, quality, and experience over mere numerical games of "usable area" [7] Group 3: New Housing Market - This week, the commodity housing market in Changsha showed stable development with a supply of 345 units and a transaction of 188 units, with an average transaction price of 12,833 yuan per square meter [8][9] - The total supply for the week was 4.30 million square meters, and the total transaction area was 2.76 million square meters [2][9] Group 4: Marketing Dynamics - One project, Yide Mansion, launched 76 units with a size range of 223-288 square meters, achieving a sales rate of 68% by selling 52 units [12][14] - Various promotional activities are being conducted by different projects, including group purchases and open house events, to attract buyers [15]
第36周周报 | 长株潭入选改革试点，商品房市场呈平稳发展
Sou Hu Cai Jing·2025-09-15 17:54