罗永浩与西贝之争折射预制菜亟需统一标准

Core Viewpoint - The debate between Luo Yonghao and Xibei highlights the issues within the rapidly growing prepared food industry in China, revealing both challenges and opportunities for healthy industry development [1][2]. Industry Growth - The prepared food industry in China is projected to reach a market size of 485 billion yuan in 2024, with a year-on-year growth of 33.8%, and is expected to exceed 749 billion yuan by 2026 [1]. - The industry plays a crucial role in integrating agriculture and promoting efficiency, increasing farmers' income, standardizing the catering industry, and meeting consumer demand for convenience [1]. Industry Challenges - The industry faces several challenges, including inconsistent standards, food safety concerns, and an incomplete regulatory framework [2]. - The debate over the definition and standards of prepared food reflects the lack of unified standards in the industry, which is essential for resolving misunderstandings [3]. Regulatory Developments - A draft of the "National Standard for Food Safety of Prepared Foods," led by the National Health Commission, has passed review and will soon seek public opinion, aiming to establish a unified definition and mandatory disclosure for the use of prepared foods in restaurants [2]. Market Response - Following the news of the upcoming national standards, related stocks in the prepared food sector saw significant gains, with companies like Delisi hitting the daily limit, and others like Tiankang Biological and Longda Meishi rising over 5% [2]. Quality and Consumer Trust - Quality is identified as the lifeline of the prepared food industry, with consumer anxiety over quality being a central issue. Companies must prioritize quality to gain market respect and consumer choice [3]. - The establishment of standards and transparency is crucial for the healthy development of the industry, enabling consumers to make informed choices and pushing companies to enhance product quality [3].