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微盟集团(02013.HK):盈利拐点在即 AI商业化开启

Core Viewpoint - Weimob's H1 2025 financial report shows a decline in revenue but improvements in profitability metrics, indicating a strategic shift towards high-potential areas and AI product commercialization [1][2][3] Financial Performance - Weimob recorded revenue of 780 million yuan in H1 2025, a year-on-year decrease of 10.6% [1] - Subscription solutions revenue was 440 million yuan, down 10.0%, with a gross profit of 270 million yuan and a gross margin of 62.6%, up 2.5 percentage points [1] - Merchant solutions revenue was 340 million yuan, down 11.3%, with a gross profit of 310 million yuan and a gross margin of 91.3%, up 16.8 percentage points [1] - The company achieved operating profit and non-GAAP net profit of 270,000 yuan and 23.8 million yuan respectively, with significant year-on-year increases in operating profit margin and non-GAAP net profit margin [1] Business Strategy - Weimob focuses on smart retail and large customer collaborations, with smart retail revenue accounting for 65.2% of subscription solutions [2] - The number of merchants reached 7,323, and the GMV for smart retail grew by 13.4%, with significant increases in million-level and billion-level GMV [2] - The company is optimizing its customer structure by eliminating low-margin clients, leading to improved gross margins [2] AI Product Development - Weimob launched a matrix of AI products, generating 34 million yuan in revenue from AI-related products in H1 2025 [3] - WAISaaS saw a 57% increase in average monthly active merchants, while WIME registered 116,000 users with a 172% revenue increase [3] - WAI Pro offers customized AI solutions, enhancing the company's service offerings [3] Future Outlook - Revenue forecasts for 2025-2027 have been adjusted to 1.6 billion, 1.7 billion, and 1.9 billion yuan respectively, with non-GAAP net profits projected at 40 million, 120 million, and 160 million yuan [3] - The target price for Weimob is set at 3 HKD, maintaining a "buy" rating based on the company's strategic adjustments and market potential [3]