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美团-W(03690.HK):补贴加大拖累经营表现 持续跟踪竞争格局变化
Ge Long Hui·2025-09-15 20:34

Core Insights - The company reported a significant decline in adjusted profit for Q2 2025, with adjusted profit down 89% year-on-year, reflecting challenges in profitability amidst increased competition and operational costs [1][3] - Core local business remains the primary revenue source, with revenue of 653.5 billion yuan in Q2 2025, showing a year-on-year increase of 7.7%, but operating profit decreased by 75.6% [2][3] - New business revenue grew by 22.8% year-on-year to 264.9 billion yuan, but the operating loss was 18.8 billion yuan, indicating ongoing challenges in achieving profitability [3] Financial Performance - In Q2 2025, the company achieved total revenue of 918.4 billion yuan, a year-on-year increase of 11.7%, but operating profit was only 2.3 billion yuan, down 98% [1] - The adjusted net profit margin was 1.6%, down 14.9 percentage points year-on-year, highlighting pressure on profitability [1][3] - The core local business's operating profit margin was 5.7%, down 19.4 percentage points, indicating a significant decline in profitability [2] Business Segments - The delivery service segment saw revenue of 237 billion yuan, with a growth rate of 2.8%, while the commission and online marketing segments grew by 12.9% and 10.5%, respectively [2] - The takeout business is expected to see double-digit growth in order volume, but average order value (AOV) is projected to decline slightly, leading to low single-digit revenue growth [2] - The company plans to exit underperforming areas in its new business and focus on expanding its core regions, particularly through the small elephant supermarket initiative [3] Future Outlook - The company anticipates significant losses in the core local business in Q3 2025 due to intensified competition and increased strategic investments [3] - Adjusted net profit forecasts for 2025-2027 have been revised downwards, with expected losses of 77 billion yuan in 2025, followed by profits of 318 billion yuan and 466 billion yuan in 2026 and 2027, respectively [4] - The company maintains a medium-term rating of "outperform" against the market, while closely monitoring competitive dynamics in the industry [4]