西凤集团：厚植文化基因，加速品牌出海

Core Viewpoint - Shaanxi Xifeng Liquor Group is leveraging Chinese liquor culture to expand its brand internationally, marking a strategic upgrade from "product export" to "brand export" as it engages in the Belt and Road Initiative [1][3]. Group 1: Brand Expansion and International Activities - Xifeng Liquor, with over 3,000 years of heritage, is a representative of Chinese Fengxiang-style liquor and is actively participating in the Belt and Road Initiative to enhance its global market presence [1][2]. - In 2024, Xifeng Group will be the exclusive partner for the liquor industry in the "Silk Road Ten Thousand Miles Journey" event, traveling through over 10 countries and reaching Paris, France, showcasing its brand to a wider audience [1]. - The "Silk Road Brand Export" launch ceremony in August 2025 marked the entry of Xifeng Liquor into ASEAN countries such as Cambodia, Malaysia, and Singapore, highlighting its unique appeal [2]. Group 2: Cultural Promotion and Market Integration - Xifeng Group employs a "brand communication + channel construction + cultural exchange" system to drive the integration of Chinese liquor with international markets [2]. - The series of themed events in Cambodia, Malaysia, and Singapore not only showcased the distinct flavor of Xifeng Liquor but also included traditional performances, enhancing the cultural experience for international guests [2]. - The company emphasizes collaboration with local distributors in its international expansion, strengthening partnerships through various activities to deepen understanding of Chinese liquor culture [3]. Group 3: Future Outlook - Xifeng Liquor's international expansion is a practical embodiment of its commitment to the high-quality development of the Belt and Road Initiative, aiming to share the beauty of Chinese culture and liquor with global consumers [3]. - The company plans to continue its journey along the Belt and Road, telling the story of Chinese brands and promoting Chinese liquor culture [3].