“国际范”嫁接“巴渝味”

Core Insights - Chongqing has made significant strides in becoming a global consumption hub, driven by policies and market integration since the approval of international consumption center city development in 2021 [9][12] - The city has implemented measures to enhance the shopping experience for international tourists, including immediate tax refunds and improved payment options [10][11] Consumption Environment Optimization - Chongqing has introduced immediate tax refund services for international tourists, allowing them to receive refunds at the point of purchase, which has led to a nearly fivefold increase in sales and tax refund amounts from January to July this year [10][12] - The number of stores offering tax refunds has reached 208, with a significant increase in the acceptance of foreign bank cards and currency exchange services [11] First Store Economy - The opening of the first full-category boutique store of the French luxury brand Maison Margiela in Chongqing marks a significant milestone, contributing to the city's first-store economy [13] - Chongqing has introduced 30 first stores in 2023, including 2 national first stores and 6 southwestern first stores, supported by financial incentives for attracting well-known brands [14] Cultural and Tourism Integration - The city has leveraged cultural and tourism integration to enhance consumption, with a focus on unique local experiences and international branding [18][20] - The "travel promotes commerce" model has led to a substantial increase in tourism and related sectors, with a notable rise in visitor numbers and spending [16][17] Food and Beverage Sector Growth - The local food and beverage industry has seen significant growth, with the annual output value of the hot pot industry reaching 300 billion yuan, and a notable increase in the number of restaurants opening internationally [19] - Chongqing's culinary offerings have gained national recognition, with several local dishes being highlighted in various food guides [19]