深圳房地产“新政”释放红利 外地人来深置业意愿增强

Core Insights - The recent policy changes in Shenzhen have significantly lowered the barriers for non-local residents to purchase property, enhancing their willingness to invest in the Shenzhen real estate market [4][5][6] Group 1: Policy Impact - The new real estate policy introduced on September 5 focuses on optimizing purchase restrictions and unifying loan interest rates for first and second homes, which has positively influenced external residents' confidence in buying property in Shenzhen [4][5] - The event featured a dedicated area for policy interpretation and financial services, providing a one-stop consultation for non-local residents regarding home buying and loan processing [4][5] Group 2: Event Highlights - The "Vibrant Shenzhen, Livable Future" property exhibition showcased 58 quality projects from 18 major real estate companies, including China Resources Land and China Overseas Land & Investment, highlighting Shenzhen's residential quality and development standards [5][6] - The event attracted over 10,000 visitors, with 3,347 registering their interest and 376 groups expressing intent to purchase, indicating strong market engagement [3][5] Group 3: Project Features - Projects from the Luohu and Longhua districts gained significant attention due to their advantageous locations and comprehensive facilities, appealing to high-net-worth individuals from Northeast China [6] - The exhibition included diverse property types such as high-end residences, business apartments, and vacation properties, catering to various investment and lifestyle needs [5][6] Group 4: Digital Engagement - The event integrated modern technology with traditional cultural elements, featuring live streaming and online policy discussions, which attracted over 120,000 viewers and increased the visibility of Shenzhen's real estate projects [9] - Shenzhen plans to enhance its digital platforms to support a comprehensive, one-stop service for prospective buyers, covering all aspects from viewing to financing [9]