西贝、百果园输掉的这场舆论战，真的证明公关很重要

Group 1 - The recent crises faced by companies like Xibei and Baiguoyuan were inevitable due to misunderstandings regarding public relations [1] - Many traditional consumer brands do not prioritize public relations, often lacking a dedicated PR director, leading to a lack of effective communication strategies [2][4] - When consumer brands do hire PR professionals, their roles are often misaligned with traditional PR functions, focusing instead on sales and marketing [2][4] Group 2 - Effective public relations in consumer goods requires managing the emotions and communication abilities of the business owner, which can be challenging due to the owner's strong personality [5][7] - Successful entrepreneurs often possess absolute confidence, which can lead to a disconnect between their perception of the brand and external consumer perceptions [5][26] - Public relations must address the gap between internal brand identity and external consumer perception to prevent crises [18][24] Group 3 - Public relations should focus on proactive crisis management rather than reactive measures, identifying potential issues before they escalate [28][30] - The personal branding of entrepreneurs can exacerbate public relations crises, suggesting a need for separation between the individual and the brand [31] - Companies should emphasize the social significance of their products and narratives, transforming from personal enterprises to socially responsible brands [33]