2025泰达论坛：要以共赢、双赢的方式“走出去”

Core Viewpoint - The trend of Chinese automotive companies going global is inevitable, and experts emphasize the importance of a win-win approach in this process [1] Group 1: Challenges and Considerations for Going Global - Internal competition among Chinese brands, referred to as "involution," affects sustainable international expansion by impacting supply chain stability and overall industry health [3] - Over-reliance on price competition may lead to decreased trust from overseas consumers, hindering the establishment of a long-term, high-quality brand image [3] - Chinese automotive companies should control the speed of exports to avoid significant local disruptions, contribute to local employment, and enhance tax contributions [4] Group 2: Strategic Approaches for Internationalization - Jianghuai Automobile recognizes that internationalization is not just market expansion but a comprehensive transformation involving user insights, technology development, quality control, and brand management [6] - Great Wall Motors emphasizes the need for a shift from mere product export to a holistic approach that includes technology, brand, manufacturing, and cultural values, adapting to local regulations and consumer preferences [6][8] - The automotive industry has inherent global characteristics, and the "14th Five-Year Plan" period is crucial for Chinese brands to become global players [8] Group 3: Recommendations for Enhancing Global Competitiveness - Strengthening international cooperation and promoting global layout processes are essential for the future of the automotive industry [10] - Engaging in global governance and standard-setting, particularly in smart connectivity and carbon reduction, can enhance China's contribution to global automotive governance [10] - Supporting leading companies in establishing R&D centers and manufacturing bases overseas through technology licensing and joint R&D can foster local innovation ecosystems [10]