学会情绪沟通，品牌如何成为情绪的落脚点？

Core Insights - The article highlights a shift in consumer behavior where brands are increasingly focusing on "selling emotions" rather than just products, indicating a trend towards emotional branding [1] Group 1 - The concept of products, such as milk tea, transcending their basic function to represent moments of healing after work [1] - Cultural identity is being emphasized through products like traditional clothing, which are seen as symbols of cultural awakening [1] - Emotions are becoming the most scarce form of "product added value" in the current market [1]