冰箱贴为中国博物馆添新彩

Core Insights - The market for refrigerator magnets, particularly those related to cultural and tourist attractions in China, is experiencing significant growth, driven by increased consumer spending and the commercialization of cultural tourism IP [3]. Group 1: Market Overview - The market size for China's cultural tourism IP, including museum refrigerator magnets, is projected to reach 431.4 billion RMB in 2024, with a year-on-year growth rate of approximately 15.5% [3]. - The market is expected to further expand, reaching an estimated 697.2 billion RMB by 2027, fueled by rising travel intentions among Chinese residents and ongoing commercialization efforts [3]. Group 2: Product Features and Consumer Trends - Many refrigerator magnets are designed with special features, such as a snow globe effect or LED lights, enhancing their appeal to consumers [3]. - The trend of "emotional consumption" is thriving, indicating a shift in consumer behavior towards purchasing items that evoke feelings and memories, despite increasing competition in the daily goods market [3].