Workflow
国信证券:持续看好游戏板块新品周期 关注IP潮玩及AI应用布局机会
Guosen SecuritiesGuosen Securities(SZ:002736) 智通财经网·2025-09-16 02:05

Group 1: Media Sector Performance - In August, the media sector (Shenwan Media Index) rose by 10.70%, outperforming the CSI 300 Index by 0.37 percentage points, ranking 9th among 31 industries in Shenwan's first-level classification [1] - Notable gainers included Jishi Media, Guomai Culture, Liou Shares, ST Huicheng, and Zhidu Shares, while ST Huayang, Jinyi Film, Shanghai Film, and Beijing Culture experienced declines [1] - The current TTM-PE for the Shenwan Media Index is 47.9x, positioned at the 87th percentile over the past five years [1] Group 2: Gaming Market Insights - From January to August, a total of 1,119 game licenses were issued, marking a 20.8% year-on-year increase, with August seeing a record number of game approvals [2] - In July, the Chinese gaming market generated revenue of 29.1 billion yuan, reflecting a 4.7% year-on-year growth, while the mobile gaming sector reported actual sales revenue of 21.4 billion yuan, up by 0.9% [2] - The gaming sector is currently undervalued, with potential for upward correction driven by new releases, regulatory policies, and AI applications [2] Group 3: Film and TV Market Trends - The total box office in August reached 5.99 billion yuan, representing a 48.6% year-on-year increase, with attention on new releases like "731" [3] - The series "Sheng Wan Wu" achieved 1.5 billion views, leading the rankings, followed by "Fan Ren Xiu Xian Zhuan" and "Jin Yue Ru Ge" with 1.022 billion and 948 million views, respectively [3] - In the variety show market, Tencent's "Heart Signal Season 8" held a market share of 12.35%, while "Earth Super Fresh" and "Ace vs. Ace Season 9" followed with shares of 6.74% and 6.20% [3] Group 4: AI Application Developments - In August, AI application downloads increased by 7% month-on-month, with continuous breakthroughs in AI models [4] - The "2025 Global Unicorn List" ranked SpaceX, ByteDance, and OpenAI as the top three [4] - New regulations such as the "Generative AI Service Security Management Measures 2.0" and the implementation of the "Identification Measures for AI-Generated Synthetic Content" will further standardize the domestic AI industry [4]