东北版Manner火了，最高日出千杯，主打“不骗穷人”

Core Insights - The article discusses the emergence of low-priced coffee brands in China, particularly focusing on "Poor Man Coffee" in Shenyang and "W Coffee" in Zhanjiang, which have gained popularity for their affordability and high sales volume [1][2][8]. Group 1: Business Model and Strategy - "Poor Man Coffee" offers coffee at an average price below 10 yuan, with a daily sales volume exceeding 500 cups and a repurchase rate close to 50% [1][6]. - The brand emphasizes simplicity, avoiding complex coffee-making techniques and targeting cost-conscious consumers, as indicated by their slogan "good coffee, not expensive" [4][2]. - The menu includes over 60 products, with the lowest-priced Americano at 6.5 yuan per cup, allowing customers to enjoy a meal and drink for under 10 yuan [4][6]. Group 2: Market Position and Performance - "Poor Man Coffee" has opened 21 stores, with daily revenues ranging from 2,000 to 8,000 yuan, and all locations are profitable due to low rent and renovation costs [6][19]. - The brand's founder noted that over 70% of orders come from delivery services, highlighting the importance of this channel in their business model [6][19]. - "W Coffee" in Zhanjiang, despite its humble appearance, has also achieved high customer traffic, demonstrating the viability of low-cost coffee shops in less affluent areas [8][12]. Group 3: Industry Trends - The coffee market in China is experiencing a price war, with prices dropping below 10 yuan, which is attracting a broader consumer base and increasing purchase frequency [17][15]. - The success of low-priced coffee brands indicates a shift in consumer preferences towards value and taste over brand prestige, suggesting a potential for new entrants in the market [17][19]. - The article suggests that the current environment is favorable for individual entrepreneurs looking to establish small coffee shops, as demonstrated by the success of "Poor Man Coffee" and similar brands [19].