Core Insights - The concert industry is a focal point in the entertainment sector, experiencing significant growth in 2023, with a notable increase in concert events and ticket sales during major holidays [1][36] - Data from the China Performance Industry Association indicates that during the 2024 National Day holiday, large concerts and music festivals saw a total of 125 performances, generating ticket sales of 860 million yuan and attracting 1.271 million attendees, marking a substantial increase compared to the previous year [1][36] - The trend of concert attendance is expected to continue into 2025, with major artists like Sun Yanzi and Xie Tingfeng maintaining high demand for their performances [1][36] Concert Market Overview - As of mid-September 2025, 65 individual concerts and 19 "variety concerts" are scheduled for the upcoming National Day holiday, with a significant concentration in southern cities, particularly Chongqing, Shanghai, and Hangzhou [2][3] - Chongqing is identified as the hottest destination for concerts during the holiday, with 8 confirmed performances, followed by Shanghai with 7 and Hangzhou with 6 [2][3] Ticket Pricing Trends - Ticket prices for concerts show a clear stratification, with top-tier artists commanding high prices; for instance, Lu Han's concert has a maximum ticket price of 2,599 yuan, while other notable artists like Guo Fucheng and Chen Lihong have maximum prices of 1,880 yuan [15][17] - On the lower end, concerts by artists like Huang Pinyuan offer tickets at 688 yuan, providing more affordable options for fans [17] Market Dynamics - The concert market is witnessing a shift towards "variety concerts," which feature multiple artists at lower ticket prices, catering to a broader audience and filling gaps in the market, especially in second and third-tier cities [36][39] - The supply of concert projects is decreasing, leading to a focus on the scarcity of high-demand events, as many mid-tier artists struggle to sell tickets, resulting in postponed shows [36][37] Audience Engagement - The popularity of concerts is reflected in ticket demand, with Zhang Jie’s concert leading in interest with 1.275 million "wants to see" on ticketing platforms, followed by Xie Tingfeng and Dao Lang [35] - The concert landscape is evolving towards a more rational decision-making process, balancing different consumer needs and experiences across various cities [39]
2025十一黄金假期,演唱会陷入“疲软期”?
3 6 Ke·2025-09-16 03:08