“三只羊”复播，大小杨哥缺席，客服回应

Core Viewpoint - The company "San Zhi Yang" has resumed its live streaming activities after nearly a year of silence, with a focus on engaging with the audience rather than heavy sales pitches [1][3]. Group 1: Resumption of Live Streaming - On September 15, "San Zhi Yang" officially resumed live streaming, featuring hosts such as "Zui Ge" and "Qiao Mei" in a low-key manner [1]. - Within five minutes of the broadcast, "Zui Ge" and "Qiao Mei" attracted approximately 8,700 and 7,300 online viewers, respectively, with "Zui Ge" reaching over 100,000 viewers [1]. - The hosts indicated that the primary goal of the broadcast was to reconnect with the audience rather than to focus on product sales [1]. Group 2: New App Launch - In April 2023, "San Zhi Yang" launched its self-operated brand "Xiao Yang Zhen Xuan" app, which charges an annual membership fee of 99 yuan, offering exclusive discounts and services [3]. - The company clarified that the app's launch does not signify a withdrawal from live streaming on platforms like Douyin, but aims to enhance product quality and diversify shopping options for consumers [3]. Group 3: Regulatory Issues and Penalties - Following the cessation of broadcasts, "San Zhi Yang" faced scrutiny over its product sourcing, particularly regarding mooncakes marketed as being from Hong Kong, which were actually produced in Guangzhou and Foshan [4]. - The Hefei Market Supervision Administration formed a joint investigation team, leading to penalties imposed by Douyin, including the suspension of "San Zhi Yang" accounts starting September 21 [5]. - As of October 11, 2024, "San Zhi Yang" paid a total of 68.95 million yuan in fines and has compensated 27.78 million yuan for affected products, adhering to a refund policy [5][6].