Core Insights - The textile industry in Shengze, Suzhou, is thriving despite uncertainties in the international market, with companies like Suzhou Roman Roland Fashion Group and Minsk Trade Co. leading the way in innovation and market expansion [1][2][3] Group 1: Company Performance - Suzhou Roman Roland, a supplier for major brands like LVMH and Nike, has an average fabric price six times higher than its peers, showcasing its focus on high-end, innovative materials [1][3] - Minsk Trade Co. has seen a significant increase in exports to the Middle East, with sales exceeding $50 million in the first seven months of the year, marking a year-on-year growth of over 190% [1][5] - Shengze's industrial output reached nearly 50.8 billion yuan in the first half of the year, with total import and export value at 10.96 billion yuan, including 9.99 billion yuan in exports, reflecting an 8.4% increase year-on-year [2] Group 2: Market Strategy - Roman Roland's transformation from a traditional textile company to an innovative fabric developer has been driven by a commitment to R&D, with 7% of sales revenue reinvested into innovation [3] - Minsk's strategic pivot to the Middle East market has been successful due to its comprehensive production and transportation capabilities, allowing it to meet the specific demands of that region [5][6] - The establishment of the Shengze Oriental Textile City and the cross-border e-commerce industrial park has created a dual market platform, enhancing the region's textile trade capabilities [7][8] Group 3: Industry Development - Shengze has built a complete industrial chain from silk reeling to garment manufacturing, supported by leading companies like Hengli Group and Shenghong Group, which supply advanced raw materials [6][5] - The local government has facilitated the growth of the textile industry through initiatives like the "Shengze Design Boundary" platform, which supports designers and fosters brand development [9] - The region is focused on transitioning to a high-end textile industry, with ongoing efforts to cultivate local brands and enhance the overall market presence [9]
“盛泽织造”:纺织小镇凭何供货爱马仕、HM?丨活力中国调研行