“塞上湖城 大美银川”城市品牌推介活动在京举办

Core Insights - The event held in Beijing on September 16 focused on promoting the cultural connotations of Helan Mountain East and the city brand of "Beautiful Yinchuan" [1] - Six promotional officials from Yinchuan highlighted various initiatives including ecological protection, international tourism development, and cultural heritage preservation [1] Group 1: Tourism Development - Yinchuan is leveraging its "One Mountain, One River, One City" strategy to establish itself as an international tourism destination, particularly following the inclusion of Xixia Tombs in the World Heritage List [3] - The renovated Lanshan Park has transformed into a popular tourist attraction, featuring events like the "Sunset Chorus" and the upcoming 2025 Lanshan Music Season, significantly increasing its visibility on social media platforms [3] - Yinchuan has introduced over 100 cross-disciplinary activities, enhancing the park's appeal and achieving millions of searches on platforms like Douyin and Xiaohongshu [3] Group 2: Cultural Integration - The city is innovatively combining cultural relics with tourism, creating premium tourism routes and promoting the digitization of cultural relics [3] - Technologies such as immersive VR and AR are being utilized to enhance visitor experiences, allowing them to engage with historical contexts and cultural products [3] Group 3: Consumer Promotion - Ahead of the "National Day" holiday, Yinchuan's government is preparing to launch 66 promotional activities to stimulate consumption during the peak shopping season [4] - The strategy includes integrating commerce, culture, tourism, agriculture, sports, and wine to enhance both the soft and hard environments for consumers [4]