“三只羊”复播 大小杨哥缺席 客服回应

Core Viewpoint - The company "San Zhi Yang" has resumed its live streaming activities after nearly a year of silence, with a focus on engaging with the audience rather than heavy sales pitches [1][4]. Group 1: Resumption of Live Streaming - On September 15, "San Zhi Yang" officially resumed live streaming, with hosts "Zui Ge," "Qiao Mei," and "Lao K" leading the broadcasts in a low-key manner [1]. - The live streams attracted significant viewership, with "Zui Ge" reaching over 100,000 online viewers shortly after starting [1]. - The hosts indicated that the primary goal of the live streams was to reconnect with the audience rather than to focus on selling products [1]. Group 2: Background and Developments - The launch of the "Xiao Yang Zhen Xuan" app in April 2023 marked a shift towards a membership model, offering exclusive benefits for a fee of 99 yuan per year [4][6]. - The app's introduction is seen as a signal of the company's return to the market, despite the previous suspension of its live streaming accounts [6][7]. - Following a significant penalty of 68.95 million yuan for misleading marketing practices, the company has been actively working on compliance and rectification measures [8][9]. Group 3: Compliance and Rectification Efforts - The company has established a comprehensive rectification task force to address various operational aspects, including product selection, quality control, and customer service [9]. - The company has committed to compensating affected consumers, with a total of 27.78 million yuan already paid out in refunds related to previous product issues [8][9].