Sou Hu Cai Jing·2025-09-16 05:08Core Viewpoint - Xiaomi is set to launch the Xiaomi 17 series this month, featuring a unique back screen design that enhances aesthetics and offers new possibilities for user experience [1][4]. Group 1: Product Launch Details - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, and will globally debut the fifth-generation Snapdragon 8 Supreme mobile platform [3][4]. - The launch is a significant leap in Xiaomi's digital series, occurring one month earlier than the previous generation [4]. Group 2: Competitive Positioning - Xiaomi's president, Lu Weibing, emphasized that the new series is designed to directly compete with Apple's iPhone, reflecting the company's confidence built over five years of substantial progress [3][5]. - The company has committed to a high-end strategy, learning from its greatest competitor, Apple, and aims to showcase significant advancements in technology and user experience [4][5]. Group 3: Investment in R&D - Over the past five years, Xiaomi has invested more than 100 billion RMB in research and development, with plans to increase this investment to 200 billion RMB over the next five years [3][5]. - The upcoming Xiaomi 17 series is expected to present a range of new technological achievements resulting from this sustained investment [5].