6 Steps for Better LinkedIn Ad Measurement [Infographic]

Core Insights - LinkedIn has published a new overview to enhance the effectiveness of LinkedIn ad campaigns, focusing on objectives, campaign setup, and performance measurement [1] - The platform has introduced numerous new functionalities in its ad system over the past year, including improved ad formats, placement opportunities, and updated analytics [2] - With a user base of 1.2 billion members, LinkedIn is increasingly becoming a significant platform for professional discussions, making its ads a valuable consideration for marketers [3]