Sou Hu Cai Jing·2025-09-16 05:47Group 1 - Lazada, a Southeast Asian e-commerce platform under Alibaba, has opened its localized operational capabilities to Tmall merchants for the first time [1] - Notable brands such as Biaoxia, Babycare, Philips, and Lock&Lock have confirmed their participation in this initiative [1] - The integration allows merchants to enter the Southeast Asian market without incurring international shipping costs or overseas after-sales service expenses [1] Group 2 - The project represents a system-level integration between Tmall and Lazada, enabling merchants to quickly set up LazMall stores to cater to Southeast Asian consumers [1] - Merchants can upload product information that is automatically translated by AI, eliminating the need for re-registration or local team formation [1] - The entire process, including multilingual customer service, advertising investment, and international shipping costs, will be managed by Lazada, which will also cover cross-border return costs [1] Group 3 - The core design of the project aims to lower the barriers for brands to enter the Southeast Asian market, allowing them to test the waters at a lower cost while retaining the option to gradually localize [1]