品牌控价实战指南：守住价值，打赢电商价格战！

Core Viewpoint - The article discusses the challenges faced by growing brands on open e-commerce platforms like Taobao and Pinduoduo, where price control issues threaten profit margins and brand value. It emphasizes the need for a systematic and actionable pricing control strategy to combat these challenges. Group 1: Intelligence Warfare - The foundation of price control is visibility, which cannot be achieved through manual monitoring due to inefficiency and potential oversights. It is recommended to utilize professional monitoring tools to set price thresholds, automatically capture product links across the internet, and provide real-time alerts for abnormal sales below the suggested price [3]. Group 2: Psychological Warfare - Many instances of low pricing are not malicious but stem from channel partners seeking short-term sales. Instead of direct confrontation, brands should first build rapport by acknowledging the sales contributions of these partners and explaining the long-term damage of price chaos to brand image and interests. Communication can be conducted through phone calls, emails, or formal letters to clarify pricing policies and rectification requirements [4]. Group 3: Regulatory Warfare - For persistent offenders, brands should promptly initiate platform complaint mechanisms. Complaints can be based on trademark infringement, copyright violations, or unauthorized sales, supported by a complete evidence chain (such as product page screenshots, price comparison data, and authorization qualifications). Utilizing platform intellectual property protection systems can lead to the removal, demotion, or restriction of offending links, creating an effective deterrent [6]. Group 4: Systematic Defense - Price control should be viewed as a proactive defense rather than a reactive measure. Brands need to establish a clear authorization management system, define distribution levels and pricing standards, and incorporate pricing control performance into channel assessments. Additionally, integrating online and offline data is crucial to prevent online low prices from impacting offline markets. Regular reviews of violation trends and dynamic strategy adjustments are necessary to shift from passive response to proactive prevention [7]. Group 5: Brand Value - Price serves as a thermometer for brand value. In a traffic-driven e-commerce environment, maintaining price integrity is essential for the long-term vitality of the brand. This ongoing battle requires persistent systematic operations and multi-dimensional collaboration to ensure that brands maintain their value in a noisy market [9].