宜享花以科技赋能普惠金融，精准滴灌小微激活消费市场

Core Insights - Yixianghua actively responds to national policies supporting consumer finance, leveraging technology to empower inclusive finance and effectively connecting small and micro enterprises with financial institutions [1][3] - The platform significantly lowers financing thresholds and enhances service efficiency, thereby invigorating the consumer market and supporting high-quality development of the real economy [1][3] Group 1: Financial Technology and Services - Yixianghua integrates intelligent risk control technology with scenario-based services to bridge the resource gap between financial institutions and small micro enterprises [3] - The platform has developed a digital capability that addresses the "last mile" of small micro financing, ensuring precise access to financial resources for the real economy [3] - By providing stable funding support, Yixianghua alleviates short-term cash flow pressures for small merchants, allowing them to focus on improving product and service quality [3] Group 2: Compliance and Risk Management - Yixianghua prioritizes compliance and operates under strict adherence to laws such as the Cybersecurity Law, Data Security Law, and Personal Information Protection Law [3][4] - The platform has established a comprehensive personal information protection system and continuously upgrades its intelligent risk control and anti-fraud systems [3] - The proprietary "Hawkeye Anti-Fraud Management System" has effectively prevented risks, with over 600 million entries in its blacklist and more than 500,000 fraudulent applications intercepted [3] Group 3: Consumer Protection and Future Outlook - Yixianghua has set up a professional data compliance and security team, creating a three-tiered risk defense system for network information security [4] - The company released the "2024 Consumer Rights Protection Report," establishing six evaluation dimensions for consumer rights protection [4] - Moving forward, Yixianghua aims to enhance its financial products and scenario-based services, further empowering small micro enterprises and stimulating greater potential in the consumer market [4]