打造31天放心消费盛宴！江西“3·15金秋购物节”公益活动在宜春启动

Core Viewpoint - The "3·15 Autumn Shopping Festival" public welfare event in Jiangxi aims to enhance consumer confidence and promote a better shopping environment through a focus on integrity and quality [1][3] Group 1: Event Overview - The event was launched on September 15 and will run until October 15, with the theme "Optimizing the Consumption Environment, Building Satisfactory Consumption" [3] - The initiative is organized by the China Consumers Association and the Jiangxi Consumer Protection Committee, in collaboration with local consumer protection committees [3] - The event is characterized by its public welfare nature, not charging any fees to participating businesses, and employing a "dual-line promotion" model with both online and offline activities [3] Group 2: Objectives and Features - The festival emphasizes six key features: integrity, quality, cost-effectiveness, shopping experience, after-sales service, and complaint handling [1] - The event aims to create a consumer environment that encourages people to "dare to consume, be willing to consume, and consume with confidence," thereby promoting the "reassured consumption" benefits across the province [3] - Daily monitoring of public sentiment and complaint handling will be conducted during the event, with plans to summarize results and promote exemplary cases afterward [3] Group 3: Stakeholder Engagement - Local business representatives expressed their commitment to leveraging the event to benefit consumers and enhance brand influence [3] - Officials from Jiangxi's market regulation and consumer protection sectors highlighted the importance of consumer spending as a stabilizing force for economic growth [1]