Zhi Tong Cai Jing·2025-09-16 07:49Core Insights - Jack Ma, the founder of Alibaba, has returned to the Alibaba campus after several years of being out of the public eye, marking his strongest involvement in the company in five years [1] - Alibaba is shifting its focus towards artificial intelligence (AI) and is preparing to compete more aggressively against its e-commerce rivals [1] - The internal messaging board at Alibaba reflects a renewed ambition with the slogan "MAGA" (Make Alibaba Great Again) [1] Leadership and Management - Since 2023, Alibaba has been led by two of Jack Ma's most senior associates, Joe Tsai and Wu Yongming [1] - The company has not officially confirmed whether Jack Ma has returned in any formal capacity, but insiders indicate that he is more actively involved than he has been since stepping down as chairman in 2019 [1] - Jack Ma is reportedly involved in decision-making for multi-billion dollar expenditures and has requested regular updates on the company's AI business developments [1] Communication and Engagement - Jack Ma has shown a high level of engagement, including sending multiple messages in a single day to a senior manager to inquire about progress [1]