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从技术创新到全球布局:深蓝汽车在新央企起点上加速“奔跑”
Ren Min Wang·2025-09-16 07:48

Core Viewpoint - Deep Blue Automotive is accelerating its development as a new independent central enterprise under Changan Automobile Group, focusing on becoming a world-class electric vehicle brand through product innovation, technology advancement, and global expansion [1][2]. Group 1: Leadership and Product Launches - On September 8, Deep Blue Automotive announced Jiang Hairong as the new CEO, with Chairman Deng Chenghao emphasizing collaboration to enhance the brand's global standing [1]. - The company has had a busy product launch schedule, debuting the new Deep Blue S07 and the refreshed Deep Blue S05 520 electric version at the Chengdu International Auto Show in late August [1]. - At the autumn global product launch on September 8, Deep Blue unveiled five new products, including the pre-sale of the Deep Blue S07 and the launch of the Deep Blue S09 with Huawei's advanced ADS4 intelligent driving system [1]. Group 2: Technological Innovations - In the context of increasing competition in the global automotive industry, Deep Blue Automotive is focusing on mastering core technologies through independent innovation and deep collaboration [2]. - The company has developed proprietary technologies such as the "Micro-core High-frequency Pulse Heating Technology" to alleviate low-temperature concerns for northern users and the "Super Range Extender" technology to provide economical and convenient solutions in areas with limited charging infrastructure [2]. - Deep Blue is collaborating with Huawei to integrate the Huawei Dry Kun ADS SE intelligent driving system into mainstream SUVs and sedans, with an upgraded version in the higher-end Deep Blue S09 [2]. Group 3: Global Expansion Strategy - Deep Blue Automotive is transitioning from a "product export" model to a "system output" approach in its globalization strategy, emphasizing localized operations across various markets [2][3]. - The company has localized production of the S05 model at its Rayong factory in Thailand and made over a hundred adaptive modifications to meet local regulations and user preferences [3]. - Deep Blue has achieved market coverage in over 70 countries and regions within a year and a half, with plans to expand to 150 countries and regions in the future [3]. - The company aims to launch 30 new models over the next five years, reinforcing its commitment to technological self-reliance and enhancing its competitiveness in the global new energy vehicle market [3].