数商云CEO岳峥辉专访：解码B2B电商新生态与数字化转型方法论

Core Insights - The global B2B e-commerce transaction volume is expected to exceed $25 trillion by 2025, with China holding a 72.8% share at 28 trillion yuan [1] - Traditional B2B industries are undergoing a transformation from "information intermediaries" to "industry routers" due to the deep integration of digital and physical economies [1] - Shushangyun, a leader in B2B digital solutions in China, has assisted over 5,000 enterprises in their digital transformation [1] Trend Insights - Technological Drive: The competition in the B2B sector has shifted from traffic acquisition to underlying technological capabilities, with AI, blockchain, and IoT reshaping industry logic. AI algorithms can optimize supply chain dynamics, while blockchain addresses trust issues in cross-border trade [2] - Ecosystem Co-construction: Future B2B platforms will serve as "industrial internet infrastructure," requiring the establishment of open and shared ecosystems. Shushangyun proposes a "1+3+N" strategy, which includes one technical foundation, three core capabilities, and multiple industry solutions [3] - Policy Empowerment: The focus of policy support is shifting from direct subsidies to guiding innovative investments, with the Ministry of Industry and Information Technology aiming for over 80% deployment of industrial internet platforms [6] Challenges and Solutions - Information Silos: 73% of traditional enterprises face system fragmentation, with data utilization rates below 40% [7] - Supply Chain Coordination: Traditional supply chains have slow response times, with emergency order fulfillment rates below 65% [8] - Cross-border Trade Barriers: Compliance costs account for 20% of cross-border transaction volumes, posing challenges for SMEs [9] - Organizational Capability Lag: 83% of traditional enterprises lack digital talent, leading to failures in transformation projects due to organizational inertia [10] Practical Pathways - Green Transformation: The EU carbon tariff is pushing companies to establish carbon footprint tracking systems, with Shushangyun helping a paper company save millions annually [12] - Data Middle Platform Construction: Integrating dispersed data to enhance marketing conversion rates by 20% for a pharmaceutical company [13] - Flexible Supply Chain Networks: Utilizing regional cloud warehouses and dynamic routing to reduce emergency order delivery times to 12 hours [13] Strategic Recommendations - Top-level Design: Transition from "business electronicization" to "ecosystem digitalization" [14] - Scenario-based Approach: Drive value creation through addressing pain points [14] - Positioning in Ecosystem: Become a key node in the industry chain [14] - Organizational Capability Upgrade: Shift from "human governance" to "data governance" [14] Future Outlook - Future B2B platforms will combine "augmented intelligence" and "industrial symbiosis," with competition focusing on "ecosystem collaborative efficiency" and "data asset operational capabilities" [14][15]