Zhi Tong Cai Jing·2025-09-16 08:26Core Insights - Goldman Sachs reports that the Chinese air conditioning market remains attractive due to high market consolidation, strong profitability of leaders, and balanced supply-demand dynamics [1] Industry Overview - The competition among Xiaomi Group-W (01810) and industry leaders is linked to the overall efficiency of the industry value chain, from supply chain and manufacturing to distribution networks [1] - Increased competition is expected to enhance industry efficiency and potentially reduce the profit pool [1] Company Ratings - Goldman Sachs maintains a "Buy" rating for Midea Group (000333), Haier Smart Home (600690), Hisense Home Appliances (000921), and Xiaomi [1] - The rating for Gree Electric Appliances (000651.SZ) is downgraded from "Buy" to "Neutral" due to weakened demand and intensified competition affecting growth prospects, although a projected dividend yield of 7 cents provides valuation support [1] Company Performance Expectations - Midea is anticipated to be the most resilient manufacturer, leveraging its global leading production advantages and continuously improving distribution efficiency to potentially increase market share [1] - Gree's profitability is expected to be most impacted among peers, given the company's reliance on the Chinese market [1] - Xiaomi is projected to become a leading player in second-tier cities, with a mid-term market share expected to rise to approximately 10%, benefiting from its distribution network, product ecosystem, and improved production capabilities [1] - Further market share growth will depend on strategies related to mid-to-high-end products and offline channels [1]