时评：释放体育消费潜力，推动体育产业高质量发展

Core Insights - The State Council issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development of the sports industry, targeting a total scale exceeding 70 trillion yuan by 2030 [1][7] Sports Industry Growth - Since the 2014 issuance of policies to accelerate sports industry development, the overall sports industry in China has shown rapid growth, with an average annual growth rate exceeding 10% over the past five years [3] - In the first half of 2025, retail sales of sports goods on major e-commerce platforms reached 218.17 billion yuan, marking a year-on-year increase of 17.5%, significantly outpacing the national online retail growth rate of 6.0% [3] Event-Driven Consumption - The opinion emphasizes the importance of enriching sports events and optimizing event management, highlighting the spillover effects of events like the "Su Super" league, which boosts related sectors such as transportation, accommodation, and dining [4] - The document supports integrating qualifying events into the Olympic points system to enhance international influence and promote sports consumption growth [4] Expanding Consumer Base - The interaction between stimulating sports consumption demand and expanding consumption scenarios is crucial, with youth sports playing a foundational role in driving family-level sports spending [5] - The opinion calls for strengthening the training of sports coaches in schools and promoting youth sports events, which will provide robust policy support for youth sports development [5][6] Emerging Sports and Consumption Trends - New sports consumption demands are emerging, particularly in sectors like e-sports and outdoor activities, with significant growth observed in the ice and snow sports sector, where ski resorts welcomed 256 million visitors, a 13.5% increase [6] - The opinion outlines measures to cultivate the ice and snow economy and develop outdoor sports industries, which will further expand the sports industry's development space [6] Policy Support and Economic Impact - The implementation of the opinion provides policy backing and direction for unleashing sports consumption potential and advancing the sports industry's high-quality development [7] - The multi-faceted approach aims to stimulate sports consumption, enhance the supply of sports products, and strengthen the operational entities within the sports industry, thereby injecting strong momentum into economic and social development [7]